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PRWeek UK Awards 2018 - see the shortlist ahead of the big event

The wait is almost over... the winners of the PRWeek UK Awards 2018 will be announced this evening at a glittering gala event at London's Grosvenor House. As excitement builds, here's your last chance to read the shortlist.

by PRWeek UK staff / October 16, 2018

Weber Shandwick picked up five PRWeek Awards last year - who will win big tonight?

Strictly Come Dancing host Claudia Winkleman and comedian Romesh Ranganathan will provide the hosting and entertainment at the Awards evening - the biggest PR celebration of the year.

PRWeek UK will publish the list of winners on the website soon after they are announced on stage. We will also publish must-read profiles of the winning campaigns, agencies, in-house teams and individuals.

Make sure you follow @prweekuknews and #PRWeekAwards on Twitter for live coverage throughout the evening.

PRWeek Awards 2018 shortlist in full:

B2B Campaign

New Economy by BDO for BDO
The Goose That Laid The Golden Quarter by Clarity PR for Loqate
Tech in a Transforming Britain by Harvard for Fujitsu
The Nation’s Response to GDPR: how LEWIS launched SAS as the voice of GDPR by LEWIS Global Communications for SAS
Reinventing Loyalty: The new loyalty experience by Red Consultancy for Adobe
Populating Plexal - The AI legacy of London 2012 by Frank for Plexal

Best Cause-led Campaign

Tackling Holiday Hunger Through the Launch of Fit and Fed by APCO Worldwide for StreetGames
Three Billboards for Grenfell by Mc&T for Grenfell
Project 84 by This Morning, ITV with adam&eveDDB, W and Harry's, for CALM
Bacta: Ending high-stakes gambling on the high street by WE UK for Bacta
Windrush campaign by IMiX, JCWI (Joint Council for the Welfare of Immigrants), Praxis Community Projects, Refugee and Migrant Centre, Runnymede Trust
‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi by Taylor Herring for mytaxi (pictured below)

Best Influencer Marketing Campaign

#ISeeMore by Tin Man for The Institution of Engineering and Technology
I'm On by Tin Man for Pink Parcel
Soapland Security by Unity for ADT
Flight HIV101 by 90TEN for Gilead
Yay Delay by The Romans for Diageo

Best Integrated Campaign

Dine & Dash by Barclaycard and Cohn & Wolfe for Barclaycard
Markle & Sparkle by Marks & Spencer
Kickstarting A Conversation Nation by Mischief for Time to Change
Project 84 by This Morning, ITV with adam&eveDDB, W and Harry's, for CALM
'Spin Cycle’ – the launch of Samsung QuickDrive by Taylor Herring for Samsung

Best International Campaign

Blue Planet II Commercial & International PR Campaign by BBC Studios
Hidden Treasures of Creativity by Golin for Adobe
UBS Billionaires Insights: Setting the Global Wealth Agenda by Headland Consultancy for UBS
The Body Shop Forever Against Animal Testing by The Body Shop with Another Word Communications
#bloodnormal by Ketchum for Essity (Libresse)

Best PR Event

The Ecover Rubbish Café by Red Consultancy for Ecover
Valentine’s Day at Greggs by Taylor Herring and Greggs for Greggs
The Ned London launch party by The Ned
Village's DNA by Third City for Ancestry
Plasticus the Whale by One Green Bean London for Sky Ocean Rescue
Buckets of Hope by Tin Man for WaterAid

Best Use of a Small Budget

There But Not There by Newsfeed PR for Remembered
Nothing Wrong With A Little Prick by The Romans for Thriva
Chewing the fat over the nation's health by Tin Man for Thriva
Scammer Nanas by Unity for Get Safe Online (pictured below)
The First All-Female Subbuteo Set by Ogilvy for The Football Association Women’s FA Cup
Beano Vs Jacob Rees-Mogg by Taylor Herring for Beano Studios

Best Use of Celebrity or Celebrities in a Campaign

Salute the Lionesses by Pitch Marketing Group for The FA
Bringing Big Mac to the Apple Mac generation by Red Consultancy for McDonald's UK
The Odds of Love by Third City for eharmony
L'Eau de Chris by W for CALM
NOW TV Gets Grimey For The Walking Dead by Fever for NOW TV
When Life Gives You Melons by The Romans for Freya Lingerie

Best Use of Content

NOW TV Gets Grimey For The Walking Dead by Fever for NOW TV
Sound So Loud You Can See It by Hope&Glory for Sony
Strictly Come Cleaning by The Academy for Karcher
'Spin Cycle’ – the launch of Samsung QuickDrive by Taylor Herring for Samsung
Flight HIV101 by 90TEN for Gilead

Best Use of Creativity

Bar on the Edge by Manifest for BrewDog
Nothing Wrong With A Little Prick by The Romans for Thriva
The First All-Female Subbuteo Set by Ogilvy for The SSE Women’s FA Cup
'Spin Cycle’ – the launch of Samsung QuickDrive by Taylor Herring for Samsung

Best Use of New Technology

Smurfs: The Lost Village by Unity for Sony Pictures
The World’s First Robot Influencer - Launching Westworld with Fred the Humanoid by Taylor Herring for NOW TV

Best Use of Planning, Strategy and Evaluation

Swap For Good by Iris Culture for BRITA UK
I'm On by Tin Man for Pink Parcel
L'Eau de Chris by W for CALM
'Spin Cycle’ – the launch of Samsung QuickDrive by Taylor Herring for Samsung (pictured below)
Small Talk Saves Lives by Pegasus for Network Rail; Samaritans; British Transport Police; Rail Delivery Group

City & Corporate Communications

The Sharenting Report by Cohn & Wolfe for Barclays
‘What Will You Be?’ The World’s Biggest Digital Skills and Jobs initiative for Young People by Vodafone Group
Fuel Banks by Golin for npower
Fraudulent Holiday Sickness Campaign by Thomas Cook Group

Financial Services

#MakeMoneyEqual by Common Industry for Starling Bank
Click & Investaurant by Frank for Investec
UBS Billionaires Insights: Setting the Global Wealth Agenda by Headland Consultancy for UBS
ATM 50 by Hope&Glory for Barclays
Fredd-inflation by W for MoneySuperMarket

Healthcare: Ethical & OTC Consumer

Revolutionising surgery for good by Hanover Communications for CMR Surgical
IT’S NOT YOU, IT’S YOUR THYROID by Porter Novelli London for MERCK
Be a #CondomHero by PREMIER with UNILAD for Durex
Flight HIV101 by 90TEN for Gilead
Nothing Wrong With A Little Prick by The Romans for Thriva

Internal Communications and Employee Engagement

Cracking the case on GDPR by Futures Housing Group
Pfizer - Global Marketing Key Account Management Centre of Excellence by Pfizer
Reinventing Internal Comms by Sky
Act on Fractures (frACTure) – World Osteoporosis Day 2017 by Chamberlain Healthcare PR, a Syneos Health company for UCB Pharma
Arthur Webb Challenge Cup by Good Relations and Nationwide

Issues and Reputation Management

Response to the London Bridge Terror Attack by Borough Market
Managing the Sugar Tax by Stripe Communications for A.G. Barr
#TooCoolForPlastic by Weber Shandwick for Iceland Foods Ltd
Monarch Airlines:Britain's biggest peacetime repatriation by UK Civil Aviation Authority
KFC distribution breakdown by Freuds and KFC in-house team for KFC

Marketing Communications: Automotive and Transport

Sky High Economics by Ogilvy for Inmarsat Aviation
Jonathan Rea (almost) wins Sports Personality of the Year by Ready10 for Carole Nash
‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi by Taylor Herring for mytaxi
GT Sport: Police Academy by The Romans for PlayStation (pictured below)
#Avocard by Virgin Trains

Marketing Communications: Culture Media, Sport and Travel

Born To Be Wild by Mischief London for National Trust
Come Back Darling by One Green Bean London for Virgin Holidays
Creating the publishing event of the year: La Belle Sauvage: The Book of Dust, Volume One by Philip Pullman, by Riot Communications and Penguin Random House Children's for Penguin Random House Children's
Inflatable Sanctuary by Cohn & Wolfe for Hotels.com
easyJet present The Flybrary by Taylor Herring for easyJet

Marketing Communications: FMCG, Health, Beauty, Retail and Fashion

'Minimise Me': The Greggs Diet by Taylor Herring and Greggs for Greggs
When Life Gives You Melons by The Romans for Freya Lingerie
Yay Delay by The Romans for Diageo
GoT x IKEA by Hope&Glory for IKEA
CROCing the front row at London Fashion Week by FleishmanHillard Fishburn for Crocs

Most Innovative Use of Digital and Social Media

Monster Discounts by Frank for MyVoucherCodes
#BlueGoGreen by Golin for npower
The Memory Tree by Hope&Glory for Marie Curie
#EuroPartofMe by Third City for Ancestry
Village's DNA by Third City for Ancestry
L'Eau de Chris by W for CALM

Not-for-Profit

Three Billboards for Grenfell by Mc&T for Grenfell
Small Talk Saves Lives by Pegasus for Network Rail; Samaritans; British Transport Police; Rail Delivery Group
Scammer Nanas by Unity for Get Safe Online
There But Not There by Newsfeed PR for Remembered
L'Eau de Chris by W for CALM

Public Affairs

Stop sickness scams by ABTA - The Travel Association
Hailing a new era for the taxi industry by Newington Communications for Licensed Taxi Drivers Association
#IPTsUnfair by Third City for ABI
Securing Alfie His Medicine - End Our Pain by Tendo Consulting
Cut the Stakes Now by Interel for Bacta, the Hippodrome Casino, Novomatic, Praesepe

Public Sector

Organ Donation - Reaching out to BAME communities by Department of Health and Social Care
Paisley for UK City of Culture 2021 by Renfrewshire Council
#ISeeMore by Tin Man for The Institution of Engineering and Technology
Small Talk Saves Lives by Pegasus for Network Rail; Samaritans; British Transport Police; Rail Delivery Group
Scammer Nanas by Unity for Get Safe Online

Technology