Strictly Come Dancing host Claudia Winkleman and comedian Romesh Ranganathan will provide the hosting and entertainment at the Awards evening - the biggest PR celebration of the year.
PRWeek UK will publish the list of winners on the website soon after they are announced on stage. We will also publish must-read profiles of the winning campaigns, agencies, in-house teams and individuals.
Make sure you follow @prweekuknews and #PRWeekAwards on Twitter for live coverage throughout the evening.
PRWeek Awards 2018 shortlist in full:
B2B Campaign
- New Economy by BDO for BDO
- The Goose That Laid The Golden Quarter by Clarity PR for Loqate
- Tech in a Transforming Britain by Harvard for Fujitsu
- The Nation’s Response to GDPR: how LEWIS launched SAS as the voice of GDPR by LEWIS Global Communications for SAS
- Reinventing Loyalty: The new loyalty experience by Red Consultancy for Adobe
- Populating Plexal - The AI legacy of London 2012 by Frank for Plexal
Best Cause-led Campaign
- Tackling Holiday Hunger Through the Launch of Fit and Fed by APCO Worldwide for StreetGames
- Three Billboards for Grenfell by Mc&T for Grenfell
- Project 84 by This Morning, ITV with adam&eveDDB, W and Harry's, for CALM
- Bacta: Ending high-stakes gambling on the high street by WE UK for Bacta
- Windrush campaign by IMiX, JCWI (Joint Council for the Welfare of Immigrants), Praxis Community Projects, Refugee and Migrant Centre, Runnymede Trust
- ‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi by Taylor Herring for mytaxi (pictured below)
Best Influencer Marketing Campaign
- #ISeeMore by Tin Man for The Institution of Engineering and Technology
- I'm On by Tin Man for Pink Parcel
- Soapland Security by Unity for ADT
- Flight HIV101 by 90TEN for Gilead
- Yay Delay by The Romans for Diageo
Best Integrated Campaign
- Dine & Dash by Barclaycard and Cohn & Wolfe for Barclaycard
- Markle & Sparkle by Marks & Spencer
- Kickstarting A Conversation Nation by Mischief for Time to Change
- Project 84 by This Morning, ITV with adam&eveDDB, W and Harry's, for CALM
- 'Spin Cycle’ – the launch of Samsung QuickDrive by Taylor Herring for Samsung
Best International Campaign
- Blue Planet II Commercial & International PR Campaign by BBC Studios
- Hidden Treasures of Creativity by Golin for Adobe
- UBS Billionaires Insights: Setting the Global Wealth Agenda by Headland Consultancy for UBS
- The Body Shop Forever Against Animal Testing by The Body Shop with Another Word Communications
- #bloodnormal by Ketchum for Essity (Libresse)
Best PR Event
- The Ecover Rubbish Café by Red Consultancy for Ecover
- Valentine’s Day at Greggs by Taylor Herring and Greggs for Greggs
- The Ned London launch party by The Ned
- Village's DNA by Third City for Ancestry
- Plasticus the Whale by One Green Bean London for Sky Ocean Rescue
- Buckets of Hope by Tin Man for WaterAid
Best Use of a Small Budget
- There But Not There by Newsfeed PR for Remembered
- Nothing Wrong With A Little Prick by The Romans for Thriva
- Chewing the fat over the nation's health by Tin Man for Thriva
- Scammer Nanas by Unity for Get Safe Online (pictured below)
- The First All-Female Subbuteo Set by Ogilvy for The Football Association Women’s FA Cup
- Beano Vs Jacob Rees-Mogg by Taylor Herring for Beano Studios
Best Use of Celebrity or Celebrities in a Campaign
- Salute the Lionesses by Pitch Marketing Group for The FA
- Bringing Big Mac to the Apple Mac generation by Red Consultancy for McDonald's UK
- The Odds of Love by Third City for eharmony
- L'Eau de Chris by W for CALM
- NOW TV Gets Grimey For The Walking Dead by Fever for NOW TV
- When Life Gives You Melons by The Romans for Freya Lingerie
Best Use of Content
- NOW TV Gets Grimey For The Walking Dead by Fever for NOW TV
- Sound So Loud You Can See It by Hope&Glory for Sony
- Strictly Come Cleaning by The Academy for Karcher
- 'Spin Cycle’ – the launch of Samsung QuickDrive by Taylor Herring for Samsung
- Flight HIV101 by 90TEN for Gilead
Best Use of Creativity
- Bar on the Edge by Manifest for BrewDog
- Nothing Wrong With A Little Prick by The Romans for Thriva
- The First All-Female Subbuteo Set by Ogilvy for The SSE Women’s FA Cup
- 'Spin Cycle’ – the launch of Samsung QuickDrive by Taylor Herring for Samsung
Best Use of New Technology
- Smurfs: The Lost Village by Unity for Sony Pictures
- The World’s First Robot Influencer - Launching Westworld with Fred the Humanoid by Taylor Herring for NOW TV
Best Use of Planning, Strategy and Evaluation
- Swap For Good by Iris Culture for BRITA UK
- I'm On by Tin Man for Pink Parcel
- L'Eau de Chris by W for CALM
- 'Spin Cycle’ – the launch of Samsung QuickDrive by Taylor Herring for Samsung (pictured below)
- Small Talk Saves Lives by Pegasus for Network Rail; Samaritans; British Transport Police; Rail Delivery Group
City & Corporate Communications
- The Sharenting Report by Cohn & Wolfe for Barclays
- ‘What Will You Be?’ The World’s Biggest Digital Skills and Jobs initiative for Young People by Vodafone Group
- Fuel Banks by Golin for npower
- Fraudulent Holiday Sickness Campaign by Thomas Cook Group
Financial Services
- #MakeMoneyEqual by Common Industry for Starling Bank
- Click & Investaurant by Frank for Investec
- UBS Billionaires Insights: Setting the Global Wealth Agenda by Headland Consultancy for UBS
- ATM 50 by Hope&Glory for Barclays
- Fredd-inflation by W for MoneySuperMarket
Healthcare: Ethical & OTC Consumer
- Revolutionising surgery for good by Hanover Communications for CMR Surgical
- IT’S NOT YOU, IT’S YOUR THYROID by Porter Novelli London for MERCK
- Be a #CondomHero by PREMIER with UNILAD for Durex
- Flight HIV101 by 90TEN for Gilead
- Nothing Wrong With A Little Prick by The Romans for Thriva
Internal Communications and Employee Engagement
- Cracking the case on GDPR by Futures Housing Group
- Pfizer - Global Marketing Key Account Management Centre of Excellence by Pfizer
- Reinventing Internal Comms by Sky
- Act on Fractures (frACTure) – World Osteoporosis Day 2017 by Chamberlain Healthcare PR, a Syneos Health company for UCB Pharma
- Arthur Webb Challenge Cup by Good Relations and Nationwide
Issues and Reputation Management
- Response to the London Bridge Terror Attack by Borough Market
- Managing the Sugar Tax by Stripe Communications for A.G. Barr
- #TooCoolForPlastic by Weber Shandwick for Iceland Foods Ltd
- Monarch Airlines:Britain's biggest peacetime repatriation by UK Civil Aviation Authority
- KFC distribution breakdown by Freuds and KFC in-house team for KFC
Marketing Communications: Automotive and Transport
- Sky High Economics by Ogilvy for Inmarsat Aviation
- Jonathan Rea (almost) wins Sports Personality of the Year by Ready10 for Carole Nash
- ‘The Knowledge+’ Creating London’s 4th Emergency Service with mytaxi by Taylor Herring for mytaxi
- GT Sport: Police Academy by The Romans for PlayStation (pictured below)
- #Avocard by Virgin Trains
Marketing Communications: Culture Media, Sport and Travel
- Born To Be Wild by Mischief London for National Trust
- Come Back Darling by One Green Bean London for Virgin Holidays
- Creating the publishing event of the year: La Belle Sauvage: The Book of Dust, Volume One by Philip Pullman, by Riot Communications and Penguin Random House Children's for Penguin Random House Children's
- Inflatable Sanctuary by Cohn & Wolfe for Hotels.com
- easyJet present The Flybrary by Taylor Herring for easyJet
Marketing Communications: FMCG, Health, Beauty, Retail and Fashion
- 'Minimise Me': The Greggs Diet by Taylor Herring and Greggs for Greggs
- When Life Gives You Melons by The Romans for Freya Lingerie
- Yay Delay by The Romans for Diageo
- GoT x IKEA by Hope&Glory for IKEA
- CROCing the front row at London Fashion Week by FleishmanHillard Fishburn for Crocs
Most Innovative Use of Digital and Social Media
- Monster Discounts by Frank for MyVoucherCodes
- #BlueGoGreen by Golin for npower
- The Memory Tree by Hope&Glory for Marie Curie
- #EuroPartofMe by Third City for Ancestry
- Village's DNA by Third City for Ancestry
- L'Eau de Chris by W for CALM
Not-for-Profit
- Three Billboards for Grenfell by Mc&T for Grenfell
- Small Talk Saves Lives by Pegasus for Network Rail; Samaritans; British Transport Police; Rail Delivery Group
- Scammer Nanas by Unity for Get Safe Online
- There But Not There by Newsfeed PR for Remembered
- L'Eau de Chris by W for CALM
Public Affairs
- Stop sickness scams by ABTA - The Travel Association
- Hailing a new era for the taxi industry by Newington Communications for Licensed Taxi Drivers Association
- #IPTsUnfair by Third City for ABI
- Securing Alfie His Medicine - End Our Pain by Tendo Consulting
- Cut the Stakes Now by Interel for Bacta, the Hippodrome Casino, Novomatic, Praesepe
Public Sector
- Organ Donation - Reaching out to BAME communities by Department of Health and Social Care
- Paisley for UK City of Culture 2021 by Renfrewshire Council
- #ISeeMore by Tin Man for The Institution of Engineering and Technology
- Small Talk Saves Lives by Pegasus for Network Rail; Samaritans; British Transport Police; Rail Delivery Group
- Scammer Nanas by Unity for Get Safe Online
Technology
- Who wants to be a property millionaire? by Brands2Life and Zoopla for Zoopla
- Seasonal Eating by Hope&Glory for Deliveroo
- Family Squad by Mischief PR & Vodafone UK for Vodafone
- 'Spin Cycle’ – the launch of Samsung QuickDrive by Taylor Herring for Samsung
In-house Team of the Year
- Deliveroo
- Medicines and Healthcare products Regulatory Agency
- British Red Cross
- Shelter
Large Consultancy of the Year
- Golin
- Instinctif Partners
- Hill+Knowlton Strategies
- Weber Shandwick
- FleishmanHillard Fishburn
Mid-sized Consultancy of the Year
- Hope&Glory
- Headland
- W
- Harvard
- 90TEN
Small Consultancy of the Year
- Talker Tailor Trouble Maker
- Cow
- Ready10
- The Romans
- Taylor Herring
- Manifest
Best Agency Outside London (Headquarters outside M25)
- Stripe Communications
- O Communications
- Pegasus
- Fourtold
- Brazen
- Citypress
New Consultancy of the Year
- Pembroke and Rye
- J Public Relations UK
- The Playbook
- Milk & Honey PR
- Munch
Specialist Consultancy of the Year
- The Academy
- PREMIER
- Tin Man
- One Green Bean London
- Battenhall
- 90TEN
Young PR Professional of the Year
- Francesca Catling, British Airways
- Ellie Scott-Smith, FleishmanHillard Fishburn
- Paul Stollery, freelance
- Ian Cubbon, Mischief PR
- Viola Hazlerigg, The Romans
- Amy O'Connor, 90TEN
Click here to view the winners of the PRWeek UK Awards 2017.
