One Wendy’s fan got more than he bargained for when he posted a tweet asking the chain to make a "S’awesome sauce burger."
Instead of a simple reply, Wendy’s created a commercial and sandwich based on Twitter user Brandon Schmidt’s (@ChildishBrandon) suggestion.
"Here's a commercial made just for this sandwich that was made just for you (and everybody else). The S'Awesome Bacon Classic is here," the Wendy’s tweet said. The post included the commercial, which shows the new burger and credits Schmidt for the inspiration.
The commercial ends with the text, "Good things come to those who tweet." Good things also apparently come to those who wait - Schmidt’s tweet is from July 25.
Here's a commercial made just for this sandwich that was made just for you (and everybody else). The S'Awesome Bacon Classic is here. pic.twitter.com/tc243cS5L1
— Wendy's (@Wendys) October 15, 2018
Two hours after being posted, the video has been viewed more than 17,000 times and favorited 400 times.
Wendy’s representatives were not immediately available for comment.
Speaking on a panel at Advertising Week in New York earlier this month, Wendy’s EVP and chief concept and marketing officer Kurt Kane explained how the fast-food chain has put its time in studying the history of its brand to establish a bold, Twitter-famous tone.
Last year, Wendy’s fast, irreverent response to teen Carter Wilkerson ended up leading to the most retweets in Twitter history. Wilkerson posted a tweet in early April 2017 asking how many retweets he needed to get for a year’s supply of free chicken nuggets from Wendy’s, to which they replied: 18 million. He didn’t get that far, but garnered 3.42 million retweets, pushing him past Ellen DeGeneres’ Oscar selfie tweet, which was the previous record-holder. Wendy’s gave him the free nuggs anyway and donated $100,000 in Wilkerson’s name to the Dave Thomas Foundation for Adoption, which enjoyed a 9% increase in its own Twitter engagement.
