Case study: Slashing the Stoptober budget backfired, PHE admits

A controversial decision to slash the amount spent on the Government's annual stop smoking campaign resulted in a sharp drop in awareness, health officials have admitted.

by Jonathan Owen
Cutting the budget for 'Stoptober' decreased campaign recognition and quit attempts, according to PHE
Cutting the budget for 'Stoptober' decreased campaign recognition and quit attempts, according to PHE

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