Fast Track is aimed at inspiring the next generation of PR and communications leaders to build their expertise and develop as professionals.
The scheme is free and available to PRCA members in junior and senior positions working in agency and in-house roles, and also to freelance comms professionals. Fast Track is being run in the UK, the Middle East and Northern Africa, through PRCA MENA; and in Southeast Asia, through PRCA Southeast Asia.
Each structured mentoring placement will last for a period of six months, and will start with a face-to-face meeting between the mentor and mentee. It will then be followed by monthly meetings, or calls, or Skype. It is expected that each mentor/mentee pair will meet or talk six times over the six months.
To apply, email firstname.lastname@example.org outlining:
• Your biography and current working situation
• Your professional goals
• What you are looking to get out of mentoring
• What professional skills you would like to develop
• What soft skills you would like to develop
Anyone who would like to be a mentor can also be in touch via the email address above.
Every mentorship meeting is worth 15 points in the PRCA CPD Scheme to the mentee, with a maximum of 40 points in total that can be gained from being mentored.
Francis Ingham, director general of the PRCA, said: "The Fast Track mentoring programme has gone from strength to strength since we launched it. We are now aiming to support practitioners at every level of the industry, be they in the UK, MENA or Southeast Asia, and from a diverse range of backgrounds. Mentoring is a fantastic way of passing on the expertise and knowledge held within the industry, so it would be great to make this the most subscribed programme we’ve ever had."