Edelman hires North of Nine CEO Jennifer Graham Clary to lead corporate affairs team

Clary replaces Adam Gerstein who has moved into a new role as the firm's U.S. business transformation lead.

Jennifer Graham Clary
Jennifer Graham Clary

NEW YORK: Edelman has hired North of Nine founder and CEO Jennifer Graham Clary as EVP and group head of corporate affairs and advisory services.

Clary’s first day was October 8 and she reports to Chris Manzini, MD of Edelman’s New York corporate and public affairs practice. She leads a team of 30 staffers.

"[Clary] is leading our corporate affairs team and in that role she’ll be focused on aligning the innovations we’re developing for our clients around corporate and brand reputation," Manzini said. "She’s also partnering with our advisory leaders to expand the scope of sector experience and functional expertise across technology, professional services, crisis, risk management, and business transformation."

Clary replaces Adam Gerstein, who had the title GM of corporate and public affairs.

"It was just a bit of reshuffle," Manzini said of the change. "[Gerstein] is [now] our U.S. lead for business transformation. He leads advisory work for clients that are undergoing significant transformation in terms of corporate culture and that are navigating significant change in their industries."

Most recently, Clary led North of Nine, a technology-focused marketing and communications agency created by Burson-Marsteller in 2011.

In February, WPP merged Burson with Cohn & Wolfe to create Burson Cohn & Wolfe. In May, BCW Group, the parent of Burson Cohn & Wolfe, merged North of Nine with the U.S. office of PPR to form AxiCom U.S. At that point, PPR SVP Emily Dunlop became president of AxiCom U.S.

Prior to founding North of Nine, Clary was global chair of Burson-Marsteller’s technology practice, according to her LinkedIn profile.

In 2017, Edelman saw 2% revenue growth to $893.6 million and U.S. growth of 3% to $549.1 million.

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