Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Mitsubishi Motors North America sticks with The Brand Amp; How brands are celebrating #DayoftheGirl; Trump mocks #MeToo.

Photo credit: Getty Images
Photo credit: Getty Images

Mitsubishi Motors North America is sticking with The Brand Amp for PR work. The Newport Beach, California-based agency has been the automaker’s PR AOR since 2015. Jeff Holland, Mitsubishi Motors’ director of PR in North America, said he decided to review his company’s AOR relationship shortly after he started in his position earlier this year.

Happy International Day of the Girl Child! The movement is intended to "help galvanize worldwide enthusiasm for goals to better girls’ lives, providing an opportunity for them to show leadership and reach their full potential," according to the U.N. Here’s how brands such as Disney, Girls Who Code, and Dove are celebrating the #DayoftheGirl.

Trump mocked the #MeToo movement and media at a rally in Erie, Pennsylvania, on Wednesday night. Reflecting on winning Pennsylvania in the 2016 presidential race, President Donald Trump said: "Every Republican thinks they are going to win Pennsylvania, but I got it. I’d use an expression… but under the rules of Me Too I’m not allowed to use that expression anymore." He then said he had to censor himself because the media was present.

In other Trump news, he has a lunch date today with Kanye West and Kid Rock. The musicians will be present for the Music Modernization Act signing ceremony, which aims to improve and streamline royalty payments for artists. West reportedly also wants to discuss criminal justice reform and job scarcity in Chicago. 

Harvey Weinstein heads to court today. He is scheduled to appear before a New York judge on Thursday as his lawyers try to get charges dismissed in his criminal case. Judge James Burke is expected to issue rulings on defense motions seeking to dismiss some or all of a six-count indictment accusing Weinstein of rape and sexual assault.

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