It was just another day on which, by a big river, in a big city, somebody did something dramatically forgettable.
For those who haven’t come across aforementioned "PR stunt", there were haunting statues above an increasingly iconic building that warned us of the growing risk of male suicide.
And I for one found this campaign an irrefutable snore.
Why? Because it isn’t specific. It isn’t kind. It doesn’t ponder the insight well enough. It doesn’t do anything clever enough, except for...
It’s me. And it hurts.
I have never stood atop a building prepared to jump. However, I have felt so alone that it was an option.
And the one thing (of the many things) that stopped me was a knowledge that people can help me out of this.
Men, women, boys and girls have been there and clawed it back before - sometimes through strength, sometimes through advice, and sometimes through... plain old PR.
PR is a force for good, and it’s getting better at showing the world what’s right and what’s complicated.
I have never stood atop a building prepared to jump. However, I have felt so alone that it was an option.Kev O’Sullivan, creative director at FleishmanHillard Fishburn
As I get to know my own mental health better, I always think one thing: how did I not know more about how I feel?
It’s because between the pop stars and PLCs, there are not enough voices saying "I can help".
Because the PR ain’t there yet. But more statues. More violent statements are a good thing. Even if you don’t like it.
And if you’re reading this, I probably can’t help, but I know a lot of people who can.
Kev O’Sullivan is creative director at FleishmanHillard Fishburn