Operating on the South Bank from 17 to 19 October, Eon said it will offer three experiences in different cabins: one for the mind, one for the body, and one for the soul.
In the 'mind' cabin, the public can sit in cocoon seating and experiencing LED mood lighting. The 'body' cabin will feature energy-generating exercise bikes, while in the 'soul' cabin, people can enjoy an ‘energising’ juice or smoothie from Detox Kitchen.
The event is being launched with TV star and wellbeing enthusiast Melanie Sykes. Eon has partnered with three wellbeing experts – Jasmine Hemsley, Roxie Nafousi and Roger Frampton – to host the three workshops.
Eon will be showcasing some of its own devices in the pop-up, including solar energy and battery storage systems.
The company worked with its retained PR agency, Hill+Knowlton Strategies, and its in-house branding and design business, The Studio, on managing the project. Dentsu Aegis is handling paid media support.
The Recharge Retreat is part of the company’s integrated Big Dip campaign, which seeks to challenge consumer perceptions of Eon and the energy sector with an activation that is says is "distinctly ‘un-utility’".
Belinda Moore, marketing & communications director at Eon UK, said: "With our Recharge Retreat we wanted to take a bold approach to showcase the amazing things people can do with energy and how energy really is essential to some of the key parts of our lives.
"This event highlights our innovative energy solutions which help make people’s lives easier, giving them one less thing to think about."
