The projection, which appeared at St Paul’s yesterday (8 October) and will move to Abbey Road and Parliament over the next few days, is part of the WWF’s Stop Wildlife Trafficking campaign. It aims to surpass 100,000 signatures on a petition to the British government to end illegal wildlife trafficking.
The campaign, from PR agency Manifest, urges supporters to promote the cause on social media using #StopWildlifeTrafficking and tagging @WWF_UK .
The campaign also aims to "stop traffick" with a series of pedestrian crossings redesigned with the prints of some of the world’s most endangered species, including tigers, marine turtles, snow leopards and macaws. These will appear across the country, starting in London.
WWF-UK CEO Tanya Steele said: "Every day, around 55 elephants are slaughtered for their ivory. We brought this incredible elephant hologram to London to remind people of the beauty and majesty of these animals and highlight the urgency of the need to protect them. The illegal wildlife trade is a serious organised crime and one of the biggest threats to wildlife like elephants, tigers and marine turtles. It also hurts communities that live alongside them. We hope the UK public will join us in our call for an end to this brutal trade by signing our petition demanding world leaders in London this week help us stop wildlife trafficking by cracking down on corruption, providing better support for rangers and closing all ivory markets."
Following its appearance at St Paul’s and the Houses of Parliament yesterday (8 October), the elephant will roam around Abbey Road tonight (9 October) and the Truman Brewery in Shoreditch tomorrow (10 October).