The PRWeek 10.5.2018: Advertising Week

PRWeek's Steve Barrett has a special report from Advertising Week New York on what makes great branded entertainment.

L to R: Jen Wilson, marketing director of Reef,  PJ Pereira, creative chairman and co-founder of Periera O'Dell, and Loreen Babcock, VP and CMO of Montefiore Medical Center.
L to R: Jen Wilson, marketing director of Reef, PJ Pereira, creative chairman and co-founder of Periera O'Dell, and Loreen Babcock, VP and CMO of Montefiore Medical Center.

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On this week's episode of The PR Week, Steve Barrett is joined by P.J. Pereira, creative chairman and cofounder of Pereira O'Dell; Jen Wilson, marketing director of Reef; and Loreen Babcock, VP and CMO of Montefiore Medical Center.

As marcomms evolves, so does the lexicon. Is it branded entertainment? Or just advertising? Together, the group explores this new nomenclature, as well as how they approach the work and engage audiences that crave good content.

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