'Frankly inadequate' - was Pret a Manger too slow to handle allergy tragedy?

Comms experts have dissected Pret a Manger's handling of teenager Natasha Ednan-Laperouse's death and its allergen labelling, branding it "frankly inadequate", "far too slow" and a "betrayal of the company's corporate values".

by Arvind Hickman

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