Across the U.S. at 2:18 p.m. EST on Wednesday, smartphones received a Presidential Alert from FEMA: "THIS IS A TEST of the National Wireless Emergency Alert System. No action is needed."
Soon after, #PresidentialAlert was trending on social media. Brands quickly followed up by tweeting their own "Presidential Alerts" to followers.
Here’s how 10 brands responded:
New York Mets
This is not a test. #PresidentialAlert pic.twitter.com/TiboAP9BRJ
— New York Mets (@Mets) October 3, 2018
Houston Zoo
THIS IS A TEST of the Cute Baby Elephant Alert System. No action is needed. #PresidentialAlert pic.twitter.com/zt2Ht8PMP6
— Houston Zoo (@houstonzoo) October 3, 2018
Jameson U.S.
Action is needed.?? #PresidentialAlert pic.twitter.com/5CDaHShJLm
Charlotte Hornets
We got the #PresidentialAlert too and couldn’t agree more. pic.twitter.com/jsvgZmOWay
— Charlotte Hornets (@hornets) October 3, 2018
Everytown
Important #PresidentialAlert from Everytown president @JohnFeinblatt: Register to vote. ?? pic.twitter.com/X8GhIvxgq7
— Everytown (@Everytown) October 3, 2018
Mean Girls Broadway
?? It’s officially official. ??#MeanGirlsDay #PresidentialAlert pic.twitter.com/vCmIDlXuFS
— Mean Girls Broadway (@MeanGirlsBway) October 3, 2018
San Diego Zoo
??EMERGENCY ALERT??
— San Diego Boo ???? (@sandiegozoo) October 3, 2018
THIS IS A TEST
We're reaching panda-emic levels of cute
No further action is needed#PresidentialAlert pic.twitter.com/irF4M7eRlT
City of Boulder
The following is a test of our new mayoral alert system. ?? #PresidentialAlert pic.twitter.com/mv2I6nRdhe
— City of Boulder (@bouldercolorado) October 3, 2018
The Ellen DeGeneres Show
Well, this was sweet. #PresidentialAlert pic.twitter.com/fxccEzJG6m
— Ellen DeGeneres (@TheEllenShow) October 3, 2018
The Walking Dead
You’ve been warned. #TWD #PresidentialAlert pic.twitter.com/acVUEtXig6
— The Walking Dead AMC (@WalkingDead_AMC) October 3, 2018