Across the U.S. at 2:18 p.m. EST on Wednesday, smartphones received a Presidential Alert from FEMA: "THIS IS A TEST of the National Wireless Emergency Alert System. No action is needed."
Soon after, #PresidentialAlert was trending on social media. Brands quickly followed up by tweeting their own "Presidential Alerts" to followers.
Here’s how 10 brands responded:
New York Mets
Mean Girls Broadway
San Diego Zoo
City of Boulder
The Ellen DeGeneres Show
The Walking Dead