Breakfast Briefing: 5 things for PR pros to know on Monday morning

Landmark research from PRWeek and Boston University; Plus: a busy morning in executive news.

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Check out the first Communications Bellwether Survey, one of the most comprehensive pieces of industry research ever created, from PRWeek and Boston University. The survey polled 1,500 individuals in agency, in-house, and other roles. The topline: PR is in a state of reinvention, but is the industry up to the task?

It’s already been a very busy morning for corner office news. GE has ousted CEO John Flannery after less than a year in the job and named former Danaher chief executive Lawrence Culp as his replacement. Meanwhile, Pfizer said CEO Ian Read will step down at the end of the year, to be replaced by deputy Albert Bourla. PSA: Pfizer comms leader Sally Susman was the special guest on the PR Week podcast two weeks ago.

Meanwhile, shareholders are happy that Elon Musk is staying on as Tesla’s CEO. However, Musk will have to step down as the company’s chairman and pay a $20 million fine to settle Securities and Exchange Commission charges. He’ll also have to get approval from a lawyer for work-related tweets.

U.K.-based Frank PR has suspended the employee blamed for penning a "rogue" press release offering free beer from client Scofflaw to Trump supporters. The release led to U.K. craft brewer BrewDog, which is not a fan of the U.S. president, cutting ties with U.S.-based Scofflaw.

"New NAFTA" has a new brand. President Donald Trump has branded the just-inked trade deal with Mexico and Canada as the "U.S. Mexico Canada agreement," or USMCA for short. He called it a "great deal" for all three countries and congratulated the U.S.’ northern and southern neighbors on the pact on Twitter on Monday morning.

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