Huntsworth Health's Evoke to acquire market access firm Navience

Evoke parent company Huntsworth paid $24 million for the agency.

Evoke is planning to acquire market access and payer marketing firm Navience Healthcare Solutions, the agency said on Thursday.

Evoke parent company Huntsworth Health is paying $24 million for the New Jersey-based firm, which provides market research, market access, analytics, and payer marketing services. The deal is expected to close early next month.

Navience principal John Shamsey, who founded the agency in 2010, will continue to lead the firm after the acquisition is complete, serving on Evoke’s leadership team and reporting to CEO Reid Connolly. The firm will be renamed Evoke Navience.

In 2017, Navience reported $6.4 million in revenue, more than double its sales in the previous year.

Evoke also acquired San Francisco-based creative and HCP marketing agency Giant in July for $72.2 million.

Evoke reorganized its structure in August, doing away with individual agency names and going to market under one brand. The group was reorganized into six areas of focus: professional marketing, consumer and patient marketing, market access, PR and influence, media, and consulting.

In 2017, Evoke reported $92.3 million in revenue, a 42% increase over the previous year. Evoke parent company Huntsworth Health saw $143 million in revenue in 2017.

Representatives from Evoke could not be immediately reached for additional comment.

This story first appeared on mmm-online.com. 

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