Breakfast Briefing: WPP merges Y&R, VML

Plus: Nike's CEO talks up its Colin Kaepernick campaign.

Photo credit: Getty Images
Photo credit: Getty Images

WPP made it official on Wednesday morning, announcing it plans to merge legacy creative firm Y&R and digital-focused shop VML into the even more alphabet soupy VMLY&R. VML CEO Jon Cook will lead the combined agency while Y&R head David Sable serves as executive chairman and transitions to a new WPP role, according to The Wall Street Journal.

Nike’s CEO talked up its Colin Kaepernick-led campaign on the company’s quarterly earnings call. "We feel very good and are very proud of the work we’ve been doing," said Mark Parker, via ESPN. "We know it’s resonating quite strongly with consumers here in North America and around the world." However, Nike’s strong numbers in the quarter, with double-digit gains in sneaker and clothing sales, did not resonate as much with investors in after-hours trading.

Mistakes were made… A top Google executive is set to acknowledge the company made miscues on privacy issues before the Senate Commerce Committee today. Google chief privacy officer Keith Enright is scheduled to testify alongside executives from AT&T, Amazon, Apple, and other technology companies.

Shares of SurveyMonkey are set for their first day of trading today on the Nasdaq stock exchange. The stock was priced at $12 a share, up from the earlier range of $9 to $11, raising $180 million for the online research company, according to Bloomberg.

It’s no longer time to make the donuts, or the donut signage or the donut merchandise. Dunkin’ Donuts made its rebrand official on Tuesday, shrinking its name to just "Dunkin." Fun fact: the brand had been credited with popularizing the word "donut," instead of "doughnut," in the 1950s, according to Business Insider.

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