Brands2Life unveils new brand identity

Brands2Life has unveiled a new brand identity, which the agency says puts its employees at its heart.

The London-based company’s new ‘living’ logo depicts its people, with an emphasis on the "life" in the agency's title.

New videos, created by Brands2Life’s inhouse team, have also been created as part of the launch, and stress the agency's "better stories, bigger impact" slogan. The identity has also been reflected in an updated website.

Brands2Life co-founder Sarah Scales said, "We called ourselves Brands2Life for a reason because we live, breathe and build brands. As many of our clients are at the forefront helping transform the way we live our lives we decided to put the emphasis on the ‘life’ element of our name. We think it is a very modern logo, one that is as vibrant and dynamic as our teams and our work."

Brands2Life is one of Britain’s biggest independent PR agencies and has had several years of growth. Revenues rose 18 per cent to £13.8m in 2017.

Last week, the initially tech-focused consultancy announced the launch of a health and wellbeing practice, led by Emily Thomas, former senior communications manager at pharma giant Bayer.

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