Breakfast Briefing: 5 things PR pros need to know on Tuesday morning

Agency CEOs on the biggest changes of the past two decades; PRWeek Global Awards launch; Guide to Generation Alpha; Instagram cofounders to exit.

Photo credit: Getty Images
Photo credit: Getty Images

Smartphones? Social media? Selfies? What’s the biggest change you’ve seen in the past two decades? PRWeek asked top agency CEOs that same question to celebrate its 20th birthday. Plus: the 20 most influential communicators of the past two decades.

The sixth PRWeek Global Awards is open for entries, and global auto executive Jonathan Adashek is in the driver’s seat as the chair of judges. The awards feature a slate of 33 categories covering campaigns, agencies, and in-house and consultancy roles. The early bird deadline for entries is January 17, and the awards ceremony is set for May 21 in London.

First-half pre-tax profit at Next Fifteen, which last week merged Text100 and Bite, was up 26% to $19.8 million. Organic revenue was up 8.7% in the six-month period, with growth led by the U.K. business amid a more mixed performance in the U.S.

You’d what? Hotwire has a primer video on Generation Alpha for those of us still trying to wrap our heads around Millennials and Generation Z. Insight from one five-year-old: "I’d rather have an iPad than a dog." Parents, there’s still time to change your holiday shopping lists.

Instagram’s cofounders are leaving the company, six years after selling it to Facebook for $1 billion. Kevin Systrom and Mike Krieger had grown increasingly frustrated with more involvement by Facebook CEO Mark Zuckerberg and less independence for the photo-sharing platform, according to media reports.

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@mikeyk and I are grateful for the last eight years at Instagram and six years with the Facebook team. We’ve grown from 13 people on the team to over a thousand with offices around the world, all while building products used and loved by a community of over one billion. We’ve loved learning to scale a company and nurture an enormous global community. And we couldn’t have done it without our amazing Instagram team, and the support of @zuck, @sherylsandberg, @schrep, and @chriscox at Facebook - we’ve learned so much from all of you. Now, we’re ready for our next chapter. We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do. We remain excited for the future of Instagram and Facebook in the coming years as we transition from leaders to just two users in a billion. Thank you for being part of Instagram’s community. It’s been (and will continue to be) an honor ????

A post shared by Kevin Systrom (@kevin) on

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