The agency has recruited Nicky Petrie, formerly PR manager at telecoms infrastructure firm Crown Castle, to head its Belfast bureau.
Petrie is currently working part-time while the office is set up, and will continue to work for Crown Castle as a Pagoda client. Low-cost airline Go, which uses Pagoda's Edinburgh office for its Scottish PR needs, will also use the Belfast office.
The agency has pledged to build up its Belfast operation to offer a full remit of consumer, corporate and public affairs work and will be looking to build on its public sector experience gained conducting a communications review for Belfast City Council.
Pagoda MD Ian Coldwell said the need for a unique presence in the provinces had prompted the move: 'We recognised that because Scotland has a distinctive media scene and political culture, companies would want to bring local expertise on board, particularly when they are London-based. Northern Ireland is similar.'
Pagoda is the third-largest agency in Edinburgh, behind Weber Shandwick and Beattie Media, according to PRWeek's regional tables, (PRWeek, 3 May).