DIARY: BPPR trades off court 'buzz' for tennis inches

England's World Cup exit has served up a mixed bag of sadness and glee for Bell Pottinger PR's sports team, which is handling PR for the All England Lawn Tennis Club during Wimbledon fortnight, which began on Monday this week.

'We're a bit sad England have gone out as it would have added an extra buzz around the courts,' said BP account director Johnny Perkins.

'But then again, we will expect extra media coverage for the tennis,' he added.

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