DIARY: H&K chief Windeler in St George Cross gloss

As the World Cup draws to a close, a line can now - one hopes - be drawn under the myriad PR stunts pulled by agencies and sponsors alike as the public's attention starts to turn elsewhere.

Just before the final whistle blew on this PR extravaganza, news reached us from Hill & Knowlton that glamorous, football-friendly CEO Marie-Louise Windeler had painted her fingernails with the St George Cross as a mark of her support for England's brave lions.

If Diary may be so bold, she might now wish to scratch out goalie David Seaman's eyes with them.

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