DIARY: 'Desperate' RAC Foundation exec director King blags Bar Umbro prize

Not that we are interested in the World Cup now England have been eliminated, you understand, but fairness dictates that we honour our competition pledge to offer places at London's Bar Umbro for the tournament's final stages.

Entrants, you may recall, were asked to tell us in no more than ten words why they deserved the table for four at one of this week's semi-final matches, courtesy of Joe Public Relations.

Among the more interesting efforts were the tragic: 'I have no friends but would like to acquire some,' from Coventry Learning and Skills Council marketing manager Jayne Moore, who (presumably) believes sitting among three empty spaces is a way to attract chums.

'I'm a Middlesbrough fan and we've never won anything!' declared Association of Consulting Engineers comms director Andy Walker, bravely, but to no avail.

Runner-up was Lewis PR account manager Eleanor Giles - who, possibly in a dig at Weber Shandwick, which set aside its boardroom for its staff to view games - said: 'Bars are for watching football in, not boardrooms'.

But the winner was the RAC Foundation's executive director Edmund King - a former PRWeek PR professional of the year, no less - who engendered our sympathy with the winsome plea: 'Desperately seeking soccer. Staff and wife hate it. Save me'.

Nice campaign, Edmund.

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