In brief: M&C joins Ubisoft roster, Mindful Chef picks W, Premier expands offering

M&C Saatchi PR to launch Starlink video game, W Communications wins health food recipe brand, RedHouse and Kallaway pick up art clients, and more from PRWeek UK.

M&C Saatchi has been chosen to work on the launch of Ubisoft's latest game.
M&C Saatchi has been chosen to work on the launch of Ubisoft's latest game.

Ubisoft appoints M&C Saatchi to launch new game

M&C Saatchi PR has been appointed to the roster of video games giant Ubisoft to support new launches. The agency's first game will be action-adventure game Starlink: Battle for Atlas. M&C Saatchi PR will be responsible for promoting it in the run-up to Christmas, with a media launch planned for September and the game launch in mid-October. The account team will be led by associate director Lauren Hunt-Morgan and comprise of editorial and content specialists, planners and creatives. "We are committed to enriching players' lives with original and memorable gaming experiences," Ubisoft senior PR manager Stefan McGarry said. "With M&C Saatchi PR, we found an agency who can build on this, driving strategic insight, combined with their passion and gaming experience. Therefore, we felt they were the right agency to help us deliver for Starlink: Battle for Atlas."

W wins health food client Mindful Chef

W Communications has picked up healthy recipe box brand Mindful Chef, following a four-way pitch. W will become the brand’s retained agency and has been charged with driving greater awareness of the Mindful Chef brand, encouraging new consumers to sign up to the service, and launching new product developments over the next 12 months. Set up in 2015 by three Devon school friends, Mindful Chef (below) has delivered more than 1 million healthy recipe boxes across the UK over the past few years. It joins W’s portfolio of e-commerce brands, including price comparison website MoneySuperMarket, online marketplace Trouva.com and pioneering contact lens brand, Waldo. "Giles, Myles and Rob have an inspiring and unique concept, for which we have some equally exciting plans to elevate the brand in the UK," W managing director Richard Tompkins said. "The business hits a particular sweet spot for us, bringing together our deep sector expertise in both food and dot-com businesses, as well as our unique approach to SEO-led communications work. We look forward to supporting Mindful Chef and its founders on the next stage of their exciting journey."

Premier expands into art, travel and cultural

Entertainment and creative agency Premier has expanded its offering into the art, travel and culture sectors. The new business unit will be led by former Delilah PR director Carû Sanders, who joins as senior account director. Sanders has brought clients including artists Philip and Charlotte Colbert, Heist Gallery, West Contemporary Gallery and Gods Own Junkyard to the agency. "I am thrilled to be joining Premier to continue to extend their services to the art and lifestyle sectors. I look forward to my existing clients benefiting from the range of services Premier has to offer and to bringing new ones to it," Sanders said.

Brunswick Group names Abu Dhabi head

Global advisory firm Brunswick Group has appointed Heather Salmond as the head of its Abu Dhabi office. Salmond joined Brunswick in 2012 as a partner based in the UAE and has 20 years of international communications experience working in London, New York and the Middle East. "Since she joined Brunswick, Heather has been essential to the growth of our Gulf business," Brunswick Group CEO Neal Wolin said. "Her long-term experience working in the region across multiple clients and sectors, means she has a deep understanding of the complex communications challenges our clients face in the region, and her appointment will further strengthen our management capabilities in the United Arab Emirates."

Kallaway wins Affordable Art Fair account

The Affordable Art Fair has appointed Kallaway to handle the PR for its UK fairs and ecommerce channel, following a competitive four-way pitch. Kallaway’s brief is to increase attendance and sales to the spring and autumn fairs in Battersea, pictured above, as well as Hampstead and Bristol. The remit includes supporting an increase in e-commerce sales through the Affordable Art Fair website – a growing channel for the international art brand. The Affordable Art Fair celebrates its 20th anniversary in 2019. 

RedHouse Originals gallery appoints Tuesday Media

Communications agency Tuesday Media has been appointed by art gallery RedHouse Originals to promote forthcoming exhibitions John Middleton’s ‘Paint’ and Horace Panter ‘The Beano 80th Birthday Collection’. ‘Paint’ is the artist’s first solo show since forgoing public exhibiting in the late 1970s and ‘The Beano 80th Birthday Collection’ will feature new artworks placing Dennis the Menace, Gnasher, Minnie the Minx and others into re-imagined pop art paintings inspired by Roy Lichtenstein, Andy Warhol and David Hockney. The appointment follows Tuesday Media’s success in promoting RedHouse Originals’ Trooping the Colour exhibition.

Deezer launches shoe painting campaign

Global music streaming service Deezer has launched a new campaign, ‘Music with Sole, that challenges singers to use artwork on trainers to portray how they feel about music. The campaign aims to show how one song can mean different things for each individual listener. To bring to life the different interpretations, Deezer has called upon singer Zak Abel and artist Daniel Cordas (above). Cordas was challenged to create two pairs of trainers that visually represented his and Zak’s personal interpretations of Zak’s track ‘Love Song’, as well as a third special ‘Flow’ trainers, featuring the songs that have influenced both artists on their creative path. This included imagery inspired by music from Kanye West, Michael Jackson, Eminem and Marvin Gaye. The ‘Music with Sole’ campaign is a digital campaign that runs across PR, social and within the Deezer community to further support Deezer next emerging artists.

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