Blog

Was Weight Watchers' rebrand to WW a smart move?

PRWeek wants you to weigh in (get it?)

September 24, 2018

Was Weight Watchers' rebrand to WW a smart move?

Weight Watchers is no more. The company has rebranded as WW.

It is also adopting a new tagline, "Wellness that works," as it responds to changing views on healthy lifestyles.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register

Already registered?

Up next:

Strategic Communications CEO Mark McCall: Plan to 'turbocharge' successful service areas

FTI Strategic Comms revenue up almost one third in 'powerful' Q3 performance

3 things big PR firms are getting wrong and small ones are getting right

3 things big PR firms are getting wrong and small ones are getting right

The PR Week: 10.28.2021: Wendy Lund, Organon

The PR Week: 10.28.2021: Wendy Lund, Organon

'More than a cyclical recovery': WPP Q3 growth exceeds pre-Covid levels

'More than a cyclical recovery': WPP Q3 growth exceeds pre-Covid levels

TikTok, metaverses, death of cookies: 10 trends from Talkwalker and Hubspot

TikTok, metaverses, death of cookies: 10 trends from Talkwalker and Hubspot

Photo credit: Getty Images

Would you be put off if you had to submit a TikTok video resume to get a job?

McDonald’s creates brand comms function led by Molly McKenna

Private equity firm Amulet Capital Partners acquires Remedy Health Media

Private equity firm Amulet Capital Partners acquires Remedy Health Media

This morning's news to know.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Patrick Hillmann

Binance appoints Patrick Hillmann as first chief communications officer