Breakfast Briefing: Adobe scoops up Marketo for $4.8b

Plus: MDC Partners considers a sale and another top exec leaves Tesla.

Photo credit: Getty Images
Photo credit: Getty Images

Adobe is planning to buy marketing software company Marketo for nearly $4.8 billion, a nice chunk of change for Vista Equity Partners, which acquired Marketo for nearly $3 billion less than that two years ago. Some experts told Business Insider that the deal could spur further consolidation in the space driven by Salesforce and others.

MDC Partners is on the block. The holding company is exploring a sale at the same time it is searching for a CEO to replace the outgoing Scott Kauffman. MDC’s stock price is down nearly 60% over the past year, according to The Wall Street Journal. Its PR firms include KWT Global, Allison+Partners, and HL Group.

Another top executive is bailing on Tesla. VP of supply chain management Liam O’Connor is departing the electric car-maker, according to Bloomberg. O’Connor is the latest of more than a dozen top executives to leave Tesla since 2016.

Free beer! Long-suffering Cleveland Browns fans were rewarded with free beer by Bud Light last night after the team won its first game since December 2016. The brand used smart technology to unlock "victory fridges" in at least 10 bars in northeast Ohio.

Could new Nike campaign frontman Colin Kaepernick land on an NFL roster soon? His lawyer hinted in an interview with TMZ that two teams are interested in signing the former San Francisco 49er. Kaepernick is suing the NFL, claiming owners colluded to keep him from joining a team.

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