The Association’s accounts for 2017-18 revealed a turnover of £3.4m, up from the previous year's figure of £3.1m, with 36 in-house teams and 63 agencies joining the association. Ten new members joined in MENA, while PRCA Southeast Asia launched with 17 founding members.
The PRCA National Conference, with an ‘Embracing Change’ theme this year, sees 220 attendees from the world of PR and communications congregate at BAFTA in London. PRWeek is the official media partner for the event.
During his opening address, PRCA director general Francis Ingham told the delegation: "Last year’s conference had a mood of sombre reflection as we digested the consequences of our disciplinary action against a member. But having done the right thing, that action enabled us to do the right thing in many other areas, and to continue to represent and to lead our profession with confidence."
Ingham added: "Our industry has never been bigger, more influential or, I’d say, more confident. The PRCA has never been at its heart more than it is now. We’ve led the UK and indeed the global industry in our advocacy of ethical practice. In our advocacy of professionalism. In our belief that PR is a force for good in our world."
Ingham outlined plans for the PRCA to extend the PRCA Leadership Academy in centres around the country; to launch a fresh Jobs board, powered by PRWeek; the creation of a Channel Islands group; a new strategic partnership with UKMMA, the professional body for media monitoring companies; and the creation of a new business centre in London, a free space for any members to use.
The PRCA has increased the number of events to 102 since April and has increased the number of groups by six since last year. It has run 156 training courses, an increase of 20 since last year, across nine nationwide centres. There are now 800 people on the PRCA’s CPD programme.
The PRCA National Conference 2018 is featuring keynotes from Weber Shandwick UK & Ireland CEO Rachel Friend; Sue Garrard, former SVP Sustainable Business Development and Communications at Unilever; and Michael Frohlich, CEO of Ogilvy Group.
The PRCA National Conference 2018 is sponsored by ePresspack, Kantar Media, Lexis Nexis, Paprika, Polpeo, and Press Association.