INTERNATIONAL BRIEFS: Euro RSCG Vitesse hired for campaign

MARLY-LE-ROI, FR: GlaxoSmithKline has hired Euro RSCG Vitesse for a media relations campaign surrounding its toothpaste brand Sensodyne. Vitesse - Euro RSCG's healthcare arm - will target print and broadcast media to raise awareness of the brand and to lead an education campaign about the problem of sensitive teeth.

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