INTERNATIONAL BRIEFS: Euro RSCG Vitesse hired for campaign
MARLY-LE-ROI, FR: GlaxoSmithKline has hired Euro RSCG Vitesse for a
media relations campaign surrounding its toothpaste brand Sensodyne.
Vitesse - Euro RSCG's healthcare arm - will target print and broadcast
media to raise awareness of the brand and to lead an education campaign
about the problem of sensitive teeth.
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