INTERNATIONAL: Small leaves B-M to take Asia role at Hoffman Agency

HONG KONG: The Hoffman Agency has ended its search for a new Asia-Pacific MD, with the appointment of former Burson-Marsteller Thailand head Whitney Small.

Her appointment follows the departure of former Hoffman MD Michelle Herman and sees Small relocate from the US and her most recent tenure as GM and executive V-P of Los Angeles-based consultancy CarryOn Communications.

Prior to Small's Hong Kong departure in January 2001, she worked for five years as regional director of marketing and sales for the Disney Theme Parks and Resorts division.

Hoffman CEO Lou Hoffman said: 'One of her top priorities will be to take our strong position in China and make it stronger (as) we are going to accelerate our investment in China over the next 24 months.'

Small leads a 37-strong regional team with responsibilities for offices in HK, China, Korea, Japan and Singapore.

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