Breakfast Briefing: 5 things PR pros need to know on Thursday morning

More on Text100's merger with Bite; Plus: Dallas Mavericks owner Mark Cuban apologizes.

Big merger news this morning: Next Fifteen Communications is merging Bite and Text100 under the leadership of Bite chief executive Helena Maus, who will serve as CEO of the combined firm. Longtime Text100 leader Aedhmar Hynes will step down at the end of this month.

Hynes said this morning in a blog post that she’s planning to focus on her leadership role at Page. "As CEO for the last 18 years, I’ve known that my role is to do my best to advance that team and vision until it’s time for someone else to carry it forward," she said. "The time has now come. It is with mixed emotions that I share the news that now feels like the right time for me to leave the company."

By the numbers: Text100 posted a 3% increase in revenue growth last year to $68.2 million with its performance in the U.K. and Europe making up for a down year in the U.S. Though specific revenue numbers for Bite weren’t immediately available, an estimate puts the total revenue of the combined firm at about $80 million.

Dallas Mavericks owner Mark Cuban has apologized and pledged to donate $10 million to women’s advocacy groups after an investigation found rampant sexual harassment in the NBA team’s front office, first brought to light in a February report in Sports Illustrated. Cuban, who was not implicated himself, is not expected to face punishment from the NBA.

Thursday morning’s must-read: The New York Times has a look inside Facebook’s election "war room," built to root out disinformation on the social network meant to influence elections. The company has dedicated more than 300 employees to stopping false information, with a core group of 20 inside the room itself.

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