Brands2Life launches health and wellbeing practice

Emily Thomas, former senior communications manager at pharma giant Bayer, has been appointed managing director of a new health and wellbeing practice at Brands2Life, the agency announced today.

Emily Thomas, managing director of Brands2Life's new health and wellbeing practice
Emily Thomas, managing director of Brands2Life's new health and wellbeing practice

She is responsible for driving new business growth and working closely with the tech-focused agency’s existing healthcare clients to continue to develop their communications.

Thomas reports directly to the agency’s co-founders, Giles Fraser and Sarah Scales and joins from Bayer Consumer Health where she managed brand communications and influencer engagement for brands such as Berocca, Canesten, Germolene and Rennie.

Prior to her role at Bayer, she was interim head of consumer health, food and nutrition at Nexus Communications Group.

Her other previous roles include head of consumer health, food and nutrition, at Weber Shandwick, and associate director at agencies such as Tonic Life Communications and Fleishman-Hillard.

Brands2Life is one of Britain’s biggest independent PR agencies and has had several years of growth. Revenues rose 18 per cent to £13.8m in 2017.

The decision to establish a specialist health and wellbeing team has been prompted by an expanding healthcare portfolio over the past year, according to the agency.

Earlier this year, it was appointed by Nokia Technologies to deliver an ambitious integrated PR and social media programme for its digital health business in the UK, following a competitive pitch.

Commenting on the decision to restructure the agency, Scales said: "We have worked with a number of healthcare brands over the years, and it has always been an ambition of ours to bring our Better Stories | Bigger Impact offer to the healthcare sector."

She added: "We’re delighted to have secured Emily to launch our new offer, she is a seasoned consumer health communications specialist with unparalleled industry knowledge and we very much look forward to working with her to expand our Healthcare practice further."

And Thomas remarked: "I am thrilled to be joining Brands2Life; the agency has a unique approach to integrated communications that will really chime with healthcare brands. I am looking forward to building on our client roster and creating a team delivering industry-leading healthcare communications."

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