Public Sector: The most effective influencer campaigns are driven by compelling storytelling

The increased use of influencers in public-sector campaigns follows in a long tradition of using big names, but is vital to cut through a growing trust barrier.

by Poli Stuart-Lacey

Stuart-Lacey: 'Trolling, data exploitation and the rise of bots have hardened us as virtual citizens' (pic credit: Vicki Couchman)

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