Australia's 'influencer boycott' shows the growing pains of influencer marketing

Is the social influencer bubble about to burst? Maybe not, but it's certainly showing some signs of strain, which may come as a surprise to those of us who predicted its inexorable rise.

by Alex Goldup
Instagram stars were paid thousands to front Australian Health Department's Girls Make You Move campaign
Instagram stars were paid thousands to front Australian Health Department's Girls Make You Move campaign

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