CMA to probe influencers who fail to declare payment for endorsements

The Competition and Markets Authority (CMA) has launched an investigation into concerns that social-media influencers are failing to properly declare when they have been paid or otherwise rewarded to endorse goods or services.

by John Harrington
The CMA's Jon Riley discussed regulations on influencer marketing at a PRWeek event last year
The CMA's Jon Riley discussed regulations on influencer marketing at a PRWeek event last year

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