The PR Week 7.20.2018: Morning Consult's Jeff Cartwright

The polling firm's MD of content discusses the reputation of polling in general and debunks commonly held perceptions about notable crises at United Airlines, Papa John's, and Pepsi.

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Jeff Cartwright, MD of content at online polling firm Morning Consult, joined Steve Barrett and Frank Washkuch in the latest edition of The PR Week.

Up for discussion this week: the reputation of polling after the 2016 election and how consumers actually felt about brands such as Papa John’s, Pepsi, and United Airlines after crises.

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