More than football: why Ronaldo's transfer to Juventus means big brand business

What does Cristiano Ronaldo's transfer to Juventus mean for the brands of the club and football star?

by Ben Londesbrough
Juventus have not only signed Ronaldo as a player, but also his 'image, brand and influence' (image via @Cristiano on Twitter)
Juventus have not only signed Ronaldo as a player, but also his 'image, brand and influence' (image via @Cristiano on Twitter)

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