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Watch: 'Foolish not to put PR at the centre' - Michael Frohlich on integration at Ogilvy

July 19, 2018 by John Harrington

Ogilvy UK CEO Michael Frohlich talks to PRWeek about the importance of PR at the newly integrated Ogilvy business, and the challenges of closer working across the disciplines.

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Click here to read PRWeek's interview with Michael Frohlich.

  • Europe
  • United Kingdom
  • Ogilvy Public Relations
  • Agency
  • Talent & careers
  • Ogilvy PR
  • Ogilvy UK
  • Michael Frohlich
  • Frohlich Ogilvy
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More...

  • 'PR is on fire, in a good way': Michael Frohlich on the new Ogilvy and why he had to learn a 'massive' amount

  • BA swaps Grayling for H+K/Ogilvy for consumer PR brief; announces in-house departures

  • Frohlich: Ogilvy to expand UK PR capabilities after business 'refounding'

  • Ogilvy UK reveals new management team

  • Frohlich: Ogilvy PR name to go within two months, but earned to remain 'incredibly important'

  • Ogilvy UK promotes PR chief Frohlich to CEO

More on this Topic

  • Ogilvy's John Seifert dishes on the future of PR at Ogilvy
  • Stuart Smith to depart Ogilvy for in-house CMO role
  • Ogilvy UK voluntary redundancy results in almost 50 departures
  • Michael Frohlich: Ogilvy transition has been 'darkness followed by light'
  • Mick Mahoney joins list of senior Ogilvy departures as turmoil continues

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