The agency was brought in to assist the new entity with its comms when rail services on the East Coast Main Line came back under government control two weeks ago, following the failure of the franchise operated by Stagecoach and Virgin Trains.
PRWeek understands that the agency was asked to assist with the transition from the private operator and get its comms in place during a two-week period. It will advise the operator and continue to assist with comms going forward.
LNER, which is operating as a commercial railway, reports to Directly Operated Holdings Limited (DOHL), of which the Secretary of State for Transport, Chris Grayling, is a 100 per cent shareholder.
DOHL is known as an ‘operator of last resort’, which is used when a private train operator ceases to deliver a service.
Teneo Blue Rubicon won the project-based brief via a competitive process held by DOHL during a short window to bring in comms expertise.
The Government has said that LNER is the first step towards the formation of an East Coast Partnership in 2020, which rail minister Jo Johnson said would "bring track and train closer together". However, LNER’s new brand identity will most likely be retained.
* An LNER spokeswoman contacted PRWeek after the publication of this story to state that Teneo Blue Rubicon was no longer working with the company
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