The PR Week 6.21.18: From Cannes with Jon Bond

We're on location this week at the Cannes Lions Festival with the co-founder of Kirshenbaum Bond Senecal + Partners.

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Jon Bond - formerly of Kirshenbaum Bond Senecal + Partners, now CEO of his own consultancy called Tomorro - joins Steve Barrett at the Haymarket Media Cabana in Cannes for a special, on-location edition of The PR Week Podcast.

They discuss the festival, but also more general shifts in the media landscape; shifts such as the evolving meaning of cult brands and community, brand design, and why brands should build themselves more for the long term instead of prioritizing Cannes-centric campaigns.

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