Jon Bond - formerly of Kirshenbaum Bond Senecal + Partners, now CEO of his own consultancy called Tomorro - joins Steve Barrett at the Haymarket Media Cabana in Cannes for a special, on-location edition of The PR Week Podcast.
They discuss the festival, but also more general shifts in the media landscape; shifts such as the evolving meaning of cult brands and community, brand design, and why brands should build themselves more for the long term instead of prioritizing Cannes-centric campaigns.
