Holroyde’s predecessor was Rupert Gowrley, who had the role of global public affairs director. He has transferred to the position of strategy director at Bupa UK.
Alex Cole, chief customer and corporate affairs officer at Bupa, said: "We are thrilled Fiona is joining Bupa to lead our UK and global public affairs agenda. Fiona’s political and leadership experience will be crucial in our drive to engage political stakeholders to champion the issues that matter to our customers"
Alex Deane, FTI Consulting head of public affairs UK, said: "I have valued Fiona’s collegiality and friendship and I have learned a great deal from her. Fiona will be greatly missed, but I am delighted for her, too. It’s a super role and a great team she’s joining. Our public affairs offer remains very strong and in the fullness of time our ever-expanding team will have news to announce, too."
Holroyde said: "When the opportunity arose at Bupa it was hard to turn down, although of course I am sad to leave the great team and clients at FTI. Bupa is a unique business with an inspiring purpose and I look forward to helping further strengthen Bupa’s reputation with political stakeholders."
Bupa previously worked with FTI for its financial comms brief and Portland for public affairs, but it does not currently have agencies in place for either. The company confirmed to PRWeek it is not looking for new agencies for either financial PR or public affairs.