No, it’s not April Fools’ Day. IHOP has really changed its name to IHOb, with the "b" short for burgers.
After the announcement, consumers began flipping out on social media, and brands jumped at the chance to beef with the pancake house over its big reveal. On the flip side, IHOb, is sticking up for itself.
Here’s how 12 brands reacted to the rebranding
imitation is the sincerest form of flattery— IHOb (@IHOb) June 11, 2018
NCAA March Madness
our burgers are a slam dunk ????— IHOb (@IHOb) June 11, 2018
We don’t want any beef with you, we just want to share our beef with the world— IHOb (@IHOb) June 11, 2018
As much as we love our pancakes, we'd never change our name to Whatapancake— Whataburger® (@Whataburger) June 11, 2018
Chili's Grill & Bar
??: Grandpa, do you remember the Great Burger Wars?— Denny's (@DennysDiner) June 11, 2018
??: lol no I was chillin drinkin milkshakes and trying to make sense of Westworld
You probably already knew that. pic.twitter.com/m0DXwUk9h8— DiGiorno (@DiGiorno) June 11, 2018
Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.) pic.twitter.com/0HPQtQirHn— A&W Restaurants (@awrestaurants) June 11, 2018
Eat a Butterfinger with your burger.— Butterfinger (@Butterfinger) June 11, 2018
Lehigh Valley Phantoms