IHUH? 12 brands burn IHOP over name change

And you batter believe the pancake restaurant is defending itself.

No, it’s not April Fools’ Day. IHOP has really changed its name to IHOb, with the "b" short for burgers.

After the announcement, consumers began flipping out on social media, and brands jumped at the chance to beef with the pancake house over its big reveal. On the flip side, IHOb, is sticking up for itself.

Here’s how 12 brands reacted to the rebranding

Steak-umm

NCAA March Madness

Wendy's

Whataburger

Chili's Grill & Bar

Hostess Snacks

Denny's

DiGiorno

A&W Restaurants

Butterfinger

Lehigh Valley Phantoms

Red Robin

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