Why was Denny's press release stunt such a Grand Slam success?

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Denny’s "accidentally" sent out a working draft of a press release, complete with tracking changes, to get journalists’ attention about a new meal deal it’s promoting.

The gag worked, and "at least half a dozen outlets" reached out to the restaurant chain to ask if the statement was real, said Scott Moody, account supervisor at Denny’s agency partner EP+Co.

Why was Denny's press release stunt a success?

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