Argos reviews consumer PR account

LONDON - High street retailer Argos is understood to be reviewing its consumer PR account, currently held by Ogilvy Public Relations Worldwide.

At least two other agencies are believed to be in the running for the six-figure job alongside Ogilvy, which is repitching to retain the work.

Ogilvy has handled the store's consumer PR needs since 1999, strengthening its links with the firm in May last year when it won corporate PR work with the firm (PRWeek, 11 May 2001). It is understood that the corporate brief is unaffected by the current review.

The review is being overseen by head of media relations Sheila Williams, who would not comment.

It is understood that the agencies will be pitching to Argos within the next month.

This week Argos parent company Great Universal Stores announced plans to open a further 105 Argos outlets in the UK and Ireland over the next three years, with the creation of 6,000 jobs. The decision comes shortly after it announced plans to recruit an additional 800 staff to its warehouse distribution unit.

In May the Office of Fair Trading launched an investigation into Argos over allegations that it conspired with toymaker Hasbro to fix prices in breach of the Competition Act.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in