Drawing on her own experiences, she aims to show readers around the pitfalls of the black arts of media management, dispelling myths by each turn of the page and 'binning the spin' to provide an easy-to-use-handbook that you'll want to 'keep by your side'.
The book, published by Virgin Business Guides, offers advice on how to get the most from your consultancy or in-house team, and also what to do if you're running PR for yourself.
The foreword is by Virgin boss Sir Richard Branson, who chirps: 'One thing I've learned is there is no right way to do things in life. There is no magic bullet for success in business ...'
Until now, surely? For if Barry is to be believed, eager-to-learn PROs can read their way to the top.