DIARY: JCPR staff report relief as O2 gadgets save explorer

There were bleary eyes around Jackie Cooper PR as the agency battled against the elements (late nights and weekends) to promote client O2's sponsorship of explorer David Mill's Arctic expedition.

Doubtless it will all have been made worthwhile by Mill's being rescued thanks to his O2 sat-phone and digital camera, which he used to guide rescuers to the crumbling ice floe on which he was trapped.

Rumours of ice-picks and tonnes of grit being delivered to JCPR's offices in London's Soho prior to the bid are unfounded.

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