MEDIA: Frank takes Zest position

The National Magazine Company has reshuffled senior editorial staff at two of its best-known magazines.

Rebecca Frank has been made deputy editor of Zest, replacing Linda Bird, who is to become She senior editor.

Frank had been acting editor since Bird's maternity leave began last August. A replacement features editor will be sought following Frank's permanent elevation, but she said: 'I will still be very much involved with features.'

The position has been covered using freelances during the past few months.

Frank will be responsible for special projects, such as supplements.

She had also been covering Zest's health pages, which were expanded at the expense of fashion coverage earlier this year (PRWeek, 15 February), prior to a redesign in April.

Frank will report to editor Alison Pylkkanen in her permanent role.

Frank progressed from deputy features editor after joining in 1999. She was health editor of Best magazine before that.

'As well as the redesign, we have been doing a lot off-page as well,' Frank explained.

Zest has forged promotional links with health clubs, and health and beauty shows, while the magazine's inaugural pharmaceutical awards programme is to be announced this month.

Bird moves to She, which was also redesigned this year, as senior editor.

Bird joined Zest as features editor in 1997, where she first worked under Eve Cameron, who will be her boss again at She. Bird was promoted to deputy editor of Zest in 2000.

Last year the editors of the two magazines swapped jobs in an unusual move designed to keep the titles 'fresh' (PRWeek, 19 October 2001). Cameron had edited Zest since 1994, while Pylkkanen began editing She one year later.

Circulation at both magazines has dropped over the last year, with ABC figures from the last six months of 2001 showing She at 176,100, while Zest just scraped above the 100,000 mark.

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