Sir Martin Sorrell is set to reignite his career by taking control of Derriston Capital just weeks after he left WPP, it has been reported.
The former CEO is poised to turn the business into a next-generation marketing group, according to Sky News.
No official announcement has been made, and Sorrell shrugged off the news as "market speculation." But formal confirmation is expected some time this week.
The news outlet reports Sorrell will be Derriston's new executive chairman and will move to acquire S4 Capital, which will replace Derriston as the company name.
It comes after Sorrell declared that the end of his tenure running the world’s largest marketing services holding company won’t be the end of his career.
Speaking at the Techonomy NYC 18 conference in New York City, Sorrell said he has no plans to retire.
"I’m not going to go into voluntary or involuntary retirement," he stressed, when asked about his plans by David Kirkpatrick, founder and CEO of the media company behind the conference.
"The first thing I’m going to do is tell my son I’ll call him back," said Sorrell, referring to the cell phone that had been buzzing throughout his talk. "Then I’m going to start again."