ABC cancelled Roseanne on Tuesday after the show’s star sent a racist tweet about a former White House staffer.
Roseanne Barr targeted Valerie Jarrett, former senior adviser to President Barack Obama, in tweet that read, "muslim brotherhood& planet of the apes had a baby: vj."
Barr’s comment was met with harsh condemnation from her employer, television network ABC, which called it "abhorrent, repugnant, and inconsistent with our values" in its statement about her termination. Earlier on Tuesday, actress and comedian Wanda Sykes resigned from the show as a consulting producer.
Barr, who burst back into the spotlight in March when her rebooted sitcom began airing on ABC to high ratings, apologized for the comments and said she was leaving Twitter.
I apologize. I am now leaving Twitter.— Roseanne Barr (@therealroseanne) May 29, 2018
I apologize to Valerie Jarrett and to all Americans. I am truly sorry for making a bad joke about her politics and her looks. I should have known better. Forgive me-my joke was in bad taste.— Roseanne Barr (@therealroseanne) May 29, 2018
Social media users had also called out Barr’s enthusiasm for conspiracy theories, including debunked claims about financier and political donor George Soros and Chelsea Clinton.
Here’s how five comms pros reacted on Twitter:
Wow. Didn’t think they had it in them. https://t.co/15VQhonQZH— dorothy crenshaw (@dorocren) May 29, 2018
Actions have consequences. Who knew. ???????????? https://t.co/GOVjMFpa3u— Allison Preiss (@allisonmpreiss) May 29, 2018
this wasn't a "mistake" or a "screwup" by roseanne. she is a racist. has always been a racist.— drew olanoff (@yoda) May 29, 2018
racism cannot be rewarded. good on ABC.
#ABC does what’s right. If only others who’ve been elected to public office would do similarly.— Craig Rothenberg (@CraigRoth) May 29, 2018
Amazing, fast decision. The hardest part about major decisions like this at companies is there is usually group think between C-suite/PR/HR/legal/boards that takes way too much time. There had to be very few people involved in this decision for it to happen so fast. https://t.co/irIsCXi2GV— Deirdre Latour (@DeirdreLatour) May 29, 2018