General Data Protection Regulation is a beefed-up version of existing data protection laws that aims to put people in charge of their personal data, but which could also have far-reaching implications for the PR and comms industry.
PRWeek takes an in-depth look at the risks and opportunities for the industry from the biggest shake-up of personal data in a generation
The Information Commissioner's Office (ICO) is planning a series of campaigns over the coming three years to educate the public about its rights under the new general data protection regulation (GDPR), which comes into force today.
Opportunity for PR and comms
The impact of GDPR on the direct marketing industry could present a huge opportunity for the PR and comms industry to meet clients' needs in a brave new world:
Three quarters of the public would end their relationship with a company or organisation which mishandled their personal data, an exclusive poll for PRWeek has found.