Magnum is inviting guests to indulge in ice cream dipped into premium Belgian chocolate – dark, milk, or white. Bars can be customized with toppings chosen from a dipping bar featuring 20 hand-selected ingredients.
An "aroma bar" for the senses will also be available, where guests can experience the brand's premium ingredients including vanilla, roses, and cocoa.
The dipping bar ice-cream pop up will open its doors on June 1; it will be located on Spring Street in the city's SoHo district.
This story first appeared on campaignlive.co.uk.