Are Uber's new softer spots changing your perception of the brand?

Or are you not convinced the company has turned over a new leaf?

Uber CEO Dara Khosrowshahi, in a new series of national commercials, wants people to know that the company has learned from its mistakes. In one ad, Khosrowshahi says Uber has new "leadership and a new culture" and dispenses wisdom from his father. Do you think the strategy is effective?

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